IDENTIFY
ENGAGE
ENROLL

Why Whiteboard?

Whiteboard Higher Education is built on the foundation of trust, responsibility, and the utmost respect for our work, our associates, and our clients. Our team of enrollment professionals has 100+ years of combined experience and has worked with 300+ colleges and universities of various sizes and backgrounds. Our main objective is to help schools identify, engage, and enroll high-quality students while improving key financial and academic metrics through our core service offerings: targeted student search, strategic financial aid awarding (yield), and market research.

We are a unique blend of experienced strategists with on-campus enrollment experience as well as talented designers and analysts that deliver maximum return on colleges' marketing and recruiting budgets. In short, we become an extension of our client’s admissions office. We believe in creativity and flexibility and are wildly enthusiastic about the work that we do.

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Duke University
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Niagara University
Unversity of Puget Sound
Hobart and William Smith Colleges
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The University of Scranton
Franklin & Marshall College
Union College
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Willamette
RISD
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Mary Baldwin
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— News —

Experience Matters — Especially Yours!

By Jonathan P. Epstein, M.Ed.
Senior Vice President, Enrollment Strategies

When it comes to student search and recruitment efforts, there is no doubt that experience matters — and it matters in more ways than you might think.

How so? Here’s our take on the three most important aspects of experience:

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Competitor Conquesting: What You Need to Know

By Sarah Parrott
Executive Vice President, Higher Education

This is the time of year that you want your institutional brand and most persuasive messages in front of prospective students and parents. Your competitors want the same thing. As digital marketing becomes a larger and more significant part of recruitment marketing, competitor conquesting is a technique that is increasingly being utilized.

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Is the Time to Talk to Parents

By Sarah Parrott
Executive Vice President, Higher Education

The holidays are almost upon us and parents are deciding where their son or daughter will apply to college. They are actively seeking information on your institution’s website, comparing the email and mail that is sent to their child, narrowing down short lists, and choosing colleges to visit.

Read more...