IDENTIFY
ENGAGE
ENROLL

Why Whiteboard?

Whiteboard Higher Education is built on the foundation of trust, responsibility, and the utmost respect for our work, our associates, and our clients. Our team of enrollment professionals has 100+ years of combined experience and has worked with 300+ colleges and universities of various sizes and backgrounds. Our main objective is to help schools identify, engage, and enroll high-quality students while improving key financial and academic metrics through our core service offerings: targeted student search, strategic financial aid awarding (yield), and market research.

We are a unique blend of experienced strategists with on-campus enrollment experience as well as talented designers and analysts that deliver maximum return on colleges' marketing and recruiting budgets. In short, we become an extension of our client’s admissions office. We believe in creativity and flexibility and are wildly enthusiastic about the work that we do.

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Duke University
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Niagara University
Unversity of Puget Sound
Hobart and William Smith Colleges
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The University of Scranton
Franklin & Marshall College
Union College
Saint Mary’s College
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Babson College
RISD
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Olin College of Engineering
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— News —

Student search is the trailer, not the movie

By Jonathan P. Epstein
Senior Vice President, Enrollment Strategies

Student search is the one moment in the recruitment process when you, the institution, control the audience, the message, and the timing. It’s an enormous opportunity that requires creating a campaign designed not merely for “interest identification” but also interest generation and cultivation.

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Four Common Financial Aid Failures

By Sarah Parrott
Executive Vice President, Higher Education

The success of this September’s freshman class is heavily influenced by the merit and need-based financial aid award packages that are right now being reviewed by admitted students and families. Are you confident that your institution’s awards are optimally calibrated to result in the headcount, class composition, and net revenue that is expected?

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Avoid the Top Three Yield Killers

By Sarah Parrott
Executive Vice President, Higher Education

Most admission decisions have been sent, and now the wait begins to see how many offers will be taken up by students and families. Each year it gets trickier as yield (the percentage of admitted students who enroll) at many institutions has been steadily declining over the past decade. As yield becomes more difficult to predict, enrollment leaders are understandably nervous. Millions of dollars are at stake if the incoming freshman class doesn’t materialize as expected.

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