Why Whiteboard?

Whiteboard Higher Education is built on the foundation of trust, responsibility, and the utmost respect for our work, our associates, and our clients. Our team of enrollment professionals has 100+ years of combined experience and has worked with 300+ colleges and universities of various sizes and backgrounds. Our main objective is to help schools identify, engage, and enroll high-quality students while improving key financial and academic metrics through our core service offerings: targeted student search, strategic financial aid awarding (yield), and market research.

We are a unique blend of experienced strategists with on-campus enrollment experience as well as talented designers and analysts that deliver maximum return on colleges' marketing and recruiting budgets. In short, we become an extension of our client’s admissions office. We believe in creativity and flexibility and are wildly enthusiastic about the work that we do.

Lafayette College

"It was clear from the moment we sat down with Whiteboard that this partnership would put us over the top. You have delivered far beyond what I have ever experienced with other firms, going above and beyond even what you promised, time after time. And the amazing results make it impossible for me to imagine working with anyone else." - Greg MacDonald, Vice President for Enrollment Management


Drew University

"Among many, many things that make them outstanding partners, what I am most impressed with at Whiteboard is the team's proactive approach to working with Drew. With Whiteboard, it's never “one and done.” Its always about going the extra mile to help us be even more successful. And we have been!" - Dr. Robert (Bob) Massa, Senior Vice President, Enrollment & Institutional Planning


Salve Regina University

"Whiteboard should be very proud of the work you've done - and you share in our success. We're up 14% in applications and a lot of that is due to our work together. You've been great to work with and we appreciate it." - James R. Fowler, Vice President for Enrollment Management


Beloit College

"Our partnership with Whiteboard resulted in not only a record number of applications but also a record incoming class to Beloit. It’s a pleasure to work with true higher education professionals who have a deep understanding of the business of college enrollment. Whiteboard is quickly becoming a force in the industry." - Robert Mirabile, Ph.D, Vice President Enrollment Services


Ripon College

"Whiteboard has been terrific to work with. They are top-flight analysts who know the higher education business inside out. They combine those two qualities with the ability to communicate well with all levels of management and staff, equally comfortable with CEOs and VPs as with middle management staff." - Jenn Machacek, Vice President for Enrollment


— News —

Top 2016 Admissions Theme — High Touch Outpaces Even High-tech

Personal Attention and Responsiveness Paramount Again

Since our recent return from a highly energizing 2016 NACAC conference in Columbus, the Whiteboard team has been hard at work supporting our clients with their enrollment strategies while having numerous meetings with other institutions about their goals and plans for the coming year.


Recruiting for 2017: Don’t Forget About Parents

By Sarah Parrott
Executive Vice President, Higher Education

This spring, Whiteboard Higher Education had the privilege of partnering with the National Catholic College Admission Association to survey parents of students admitted to over 50 of the organization’s member colleges and universities. The purpose of the national survey was to find out how involved parents were in shepherding their children through the college recruitment process.


Experience Matters — Especially Yours!

By Jonathan P. Epstein, M.Ed.
Senior Vice President, Enrollment Strategies

When it comes to student search and recruitment efforts, there is no doubt that experience matters — and it matters in more ways than you might think.

How so? Here’s our take on the three most important aspects of experience:

  • 1. Your provider’s experience matters
  • 2. Your prospective students’ experiences matter
  • 3. Your experience matters

Your provider’s experience

Of course, it matters how much experience your search provider has, but it matters most what kind of experience they have.