IDENTIFY
ENGAGE
ENROLL

Why Whiteboard?

Whiteboard Higher Education is built on the foundation of trust, responsibility, and the utmost respect for our work, our associates, and our clients. Our team of enrollment professionals has 100+ years of combined experience and has worked with 300+ colleges and universities of various sizes and backgrounds. Our main objective is to help schools identify, engage, and enroll high-quality students while improving key financial and academic metrics through our core service offerings: targeted student search, strategic financial aid awarding (yield), and market research.

We are a unique blend of experienced strategists with on-campus enrollment experience as well as talented designers and analysts that deliver maximum return on colleges' marketing and recruiting budgets. In short, we become an extension of our client’s admissions office. We believe in creativity and flexibility and are wildly enthusiastic about the work that we do.

Lafayette College

"It was clear from the moment we sat down with Whiteboard that this partnership would put us over the top. You have delivered far beyond what I have ever experienced with other firms, going above and beyond even what you promised, time after time. And the amazing results make it impossible for me to imagine working with anyone else." - Greg MacDonald, Vice President for Enrollment Management

Close

Drew University

"Among many, many things that make them outstanding partners, what I am most impressed with at Whiteboard is the team's proactive approach to working with Drew. With Whiteboard, it's never “one and done.” Its always about going the extra mile to help us be even more successful. And we have been!" - Dr. Robert (Bob) Massa, Senior Vice President, Enrollment & Institutional Planning

Close

Salve Regina University

"Whiteboard should be very proud of the work you've done - and you share in our success. We're up 14% in applications and a lot of that is due to our work together. You've been great to work with and we appreciate it." - James R. Fowler, Vice President for Enrollment Management

Close

Beloit College

"Our partnership with Whiteboard resulted in not only a record number of applications but also a record incoming class to Beloit. It’s a pleasure to work with true higher education professionals who have a deep understanding of the business of college enrollment. Whiteboard is quickly becoming a force in the industry." - Robert Mirabile, Ph.D, Vice President Enrollment Services

Close

Ripon College

"Whiteboard has been terrific to work with. They are top-flight analysts who know the higher education business inside out. They combine those two qualities with the ability to communicate well with all levels of management and staff, equally comfortable with CEOs and VPs as with middle management staff." - Jenn Machacek, Vice President for Enrollment

Close

— News —

Competitor Conquesting: What You Need to Know

By Sarah Parrott
Executive Vice President, Higher Education

This is the time of year that you want your institutional brand and most persuasive messages in front of prospective students and parents. Your competitors want the same thing. As digital marketing becomes a larger and more significant part of recruitment marketing, competitor conquesting is a technique that is increasingly being utilized.

Read more...

Is the Time to Talk to Parents

By Sarah Parrott
Executive Vice President, Higher Education

The holidays are almost upon us and parents are deciding where their son or daughter will apply to college. They are actively seeking information on your institution’s website, comparing the email and mail that is sent to their child, narrowing down short lists, and choosing colleges to visit.

Read more...

The Rise of the Pellionaires

By Sarah Parrott
Executive Vice President, Higher Education

As the cost of higher education continues to increase each year, scholarships and grant aid become ever more important to students and families seeking to afford college and manage their out-of-pocket costs. For low-income students, there are a variety of federal and state sources of financial aid (Pell and FSEOG among them) in addition to need-based grant aid offered by the institutions themselves.

Read more...